If you know anything about marketing, you know that the four Ps are absolutely essential if you want to run a successful business. This marketing mix is composed of four words: product, price, place, promotion. All of them work together as one which can ultimately lead to a prospering business if done correctly. In this article, we’re going to be going over each aspect of the four Ps and how you can apply them to help achieve your marketing goals.
First things first, you have to make sure you have a good or a service that people want. If people don’t want or need the product, then they are most likely not going to buy it. It’s as simple as that. If you do pick a good product or service, you have to make sure there’s a differentiation between yours and other competitors. You can do this by … Read More