For a new enterprise, a marketing strategy helps enhance your chance of securing financing and investment. In my expertise with tons of of entrepreneurial startups, enterprise plans rank no higher than 2—on a scale from 1 to 10—as a predictor of a brand new venture’s success.
Marketing is the process by which a business decides what it is going to sell, to whom, when and the way, and then does it.
A written marketing strategy supplies the narrative (clarification) of the numbers contained in a spreadsheet.
For example, if the plan states that the market is changing into extra aggressive, then profit margins should in all probability be falling.
The chances of discovering the proper individual within the native enterprise listings or directory, out of the blue and from chilly, are fairly remote.