WhatsApp is preparing to enter the business arena, with the chat giant apparently readying a mobile app for businesses and implementing a system of verified accounts for companies. The firm is allegedly currently working on an Android mobile app aimed at businesses, which was mentioned in a job listing (spotted by Business Insider) for a ‘technical specialist, SMB – product operations’, which states under job responsibilities: “Become an expert in the WhatsApp Business app for Android and a source of information to the Market team members.” However, speculation points to the ability for businesses to send automated customer support messages.

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