Business-to-enterprise (B2B) advertising and marketing focuses on building relationships between firms and their corporate companions and clients. A business re-sells goods and services produced by others (e.g. a retailer shopping for the top product from the meals manufacturer).
Tech-savvy B2B firms have continued to find modern methods to use social media to their benefit.
Marketing applications place significance on the 4 pieces crucial for B2B success: product, promotion, worth and place.
To tackle both teams, the component manufacturer created a consumer-protection matrix by mapping its sales drive to the procurement workforce, its personal R&D crew to the carmaker’s R&D team, and eventually its manufacturing head to the automaker’s store-ground supervisor.
Enjoy Change At Vlerick Business School we imagine that change represents opportunity and with it, success.