The emergence of globalise trade, increase in foreign investment and cross-border transactions have put many small businesses under pressure to find innovative ways to continue to market their products and services. This is especially difficult given that they often operate on tight marketing budgets.
In the quest for cheap marketing alternatives, these small businesses continue to use conventional marketing tools such as newspaper, magazine, radio and television advertisements, unaware of the advantages that Internet Promotion offers. All too often, these entrepreneurs focus on the disadvantages of Internet Promotion and fail to adequately take advantage of the opportunities that it presents. Moreover, their preoccupation with conventional marketing strategies is driven by a misconception that these are cheaper than Internet Promotion.
To most small business entrepreneurs, marketing or promoting their products or services via the Internet can be a daunting task. However, with adequate information small businesses can benefit significantly from Internet … Read More
So here it is, you have established your own brand in the shape of a home business and your ready to bring it to life and start making money. However, in my opinion, you will still need some help finding your way to success. In this article, I will discuss some things with you that can help you start on the right track to building a successful brand.
Write Down Some Goals!
You must write down some goals because you will need a clear list of things that you will want to accomplish instead of vague dreams. Each day, I recommended that you add another realistic goal. If you are not able to get through a goal on a particular day, make it a habit to get it accomplish the very next day.
Appearance Is Key!
Your company’s website has to be as professional as possible. While there are many … Read More
Have you ever considered a new business idea or consulting career into uncharted territory? Perhaps starting a staffing company? The mere thought of taking the plunge can often feel very intimidating particularly start a temp agency from home and you’re unsure of where the whole idea might land. The entrepreneurship world is packed with endless unknowns, particularly if it is your first time in that specific industry or sector-it can scare you enough to even hinder you from taking that important first business step.
The goal of employment and recruitment consulting firms is to help match employers who have job openings with qualified employees who are available. Going by different names such as recruitment agencies or staffing agencies, this type of business or industry can be found in big cities and small towns giving support to lots of different industries or organizations.
The objective of this comprehensive guide is to … Read More
Copyright (c) 2010 Cynthia Kocialski
There are many meetings in Silicon Valley about innovation, technology, start-ups, and entrepreneurs. If one of the panelists or speakers is a woman, inevitably someone asks the question why there aren’t more women founders or more start-up women in technology and science. While the number of women small business owners is more than 50 percent, the number of women founders of hi-tech start-ups is in the low single digits. What makes the hi-tech industry different?
Many studies have calculated the numbers and percentages on this subject, but facts don’t tell the stories or give insightful reasons. Thinking back on numerous start-up companies I’ve had the pleasure of being involved with, only 2 percent to 7 percent of the technical staff were women – none had a woman as CTO, CSO, CIO, or Vice President of Engineering. Yet one CEO asked me one day why his … Read More
If you want to disperse message and information to the audience, the best medium is media and communication. Media plays a very significant role in dispersing the information among the audience on various issues. The more you communicate, the more audiences will be attracted towards you. Business is the integral part of any society and it requires lots of publicity. Publicity can be done by different mediums like advertisement in TV, radio, magazines, newspaper and many different ways.
The best means to promote your business is magazine. Business magazines include all the necessary information about the promoting business and necessary tips. You will find interviews of big industrialists. From these magazines, you will get latest information about the market. If you want make your business successful, then you should study these magazines. Every industrialist have their own policy of working, you will find that policies in the magazines. These are … Read More