4 Core Factors Of A Buyers Persona The better you can do in communicating with your customers and escort them right through your funnel by learning more things about them. Well, the best and simplest way to identify who are your perfect customers is with the creation of what’s called a client avatar or buyer persona. Each and every single buyer persona looks different and unique depending to who has created it but, there are 4 core consistencies that should be taken into account. Number 1. Demographic area – without a doubt, the easiest to find is demographic data since it’s everywhere. But just because it is easy to get, it doesn’t mean that you can underestimate its effectiveness. Demographic data will include factors like sex, age, the place where they live, are they single or have family, marital status and anything that is related to their personal life.
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Number 2. Values and goals – what we are really trying to figure out in values and goals is the things important to the buyers and to what they truly want out of life. As a matter of fact, questions like what’s important to them in their professional and personal life, how they see success and to what kinds of cause they are supporting, will help you a lot.
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Number 3. Frustrations and challenges – this is somewhat an interesting category since most instances, user’s frustration or challenges might not be related directly to the service or product offered but still, it is good information to have. Even if the service/product is not related directly, it is still possible to use this info in your marketing message as analogy or example to elicit response being looked out for. Number 4. Sources of information – there are two things that you can know about source of information such as knowing where to hang out in an effort to find others just like them and info regarding the dislikes and likes of customers which can be useful in creating marketing message. For instance, if you have figured out that your perfect client is a business owner who spends a portion of their time in reading local business journal, then there is a high possibility that other readers of business journals can be your customers at the same time. A nice place to start would be in the local business journal when you have completed your funnel and you like to drive in more targeted traffic. Another example is if your perfect customer is a construction worker listening to sports talk all day, then you certainly want to put your messages using that medium.