Information and communications applied sciences ( ICT ) can be utilized to support lots of your enterprise actions, from internal business programs to enterprise communications to digital commerce. Thanks to the INDUSTRAT simulation, which is at the heart of the programme, participants compress eight years’ expertise into 5 days.
Because so many small transactions end in one giant business-to-consumer sale, B2B firms tend to be high volume.
Advertising budgets for business marketers are often measured in thousands of kilos (or Euros or dollars) and never tens of millions.
A enterprise needs the services of one other for operational reasons (e.g. a meals producer employing an accountancy agency to audit their finances).
There is little financial or enterprise risk involved on getting the choice incorrect, which means that comparatively little thought goes into the choice.