Professor David Weinstein, Programme Director of the just lately revamped AIMS: Advanced Industrial Marketing Strategy , explains how the programme has evolved to meet new business-to-business marketing challenges. Ugandan companies that have participated in the programme have been outfitted to fulfill business challenges, and thereby contribute to the socio-economic improvement of Uganda.
This implies that while shopper advertising can promote very particularly (one mass-consumed product advertised by means of print, tv commercials and the Internet) to a wide audience, B2B marketing can not.
First, in B2B there is not one single buyer; guaranteeing an excellent and consistent expertise for all isn’t all the time attainable.
To recognize how ideas and concepts from a variety of perspectives concerning interfirm relations affect on enterprise advertising and marketing practices and methods.
He has been a Professor at the University of New South Wales in addition to Foundation Chair in Marketing on the University of Western Sydney before.