If you want to make 2017 the best year yet for your company, now could be the time to make some important changes to the way you operate. To help you in your efforts, here are three New Year’s resolutions that may benefit your business.
- Connect with consumers on a more personal level
There’s no shortage of ways to reach out to consumers now. From traditional marketing techniques like print, radio and TV ads to web-based campaigns, you can take your pick from a host of tactics to create a wide-reaching promotional strategy. If you’re not already doing so, it also pays off to connect with consumers directly through face-to-face sales. This can be a highly effective way to create a lasting, personal connection with customers. As face-to-face marketing specialists Appco Group point out, this style of one-to-one communication is a great way to get noticed. In a blog post on the Appco UK website, the company suggests that these interactions provide organizations with the perfect opportunity to boost their profiles and raise awareness of what they have to offer. Appco also notes that these exchanges offer businesses a chance to give in-depth information about their products and services, and they provide consumers with a chance to ask questions.
Appealing to potential customers in this direct way could help you to achieve the marketing cut-through you need, which in turn could work wonders for your bottom line.
- Set clear and achievable targets
To give your business focus and direction in 2017 and beyond, you might want to rethink your approach to setting targets. Perhaps you don’t have clear goals set out at present, or maybe your aims are too broad or unrealistic. By taking the time to establish specific, measurable and achievable aspirations, you will give yourself something to strive for, and you’ll be able to track your progress against the relevant metrics on an ongoing basis. From your sales levels to your margins, to your costs, you can set targets in a whole range of different areas.
- Improve the customer experience
Another resolution that almost all companies can benefit from making is to focus on enhancing the customer experience. Providing the best possible customer service will help you to attract higher levels of repeat custom. It’s also essential from a PR perspective. With social media enabling consumers to spread the word about their experiences instantly right across the web, ensuring that people have a positive take on your company has never been more important. Negative reviews could have a hugely damaging impact on your sales levels, so it’s well worth taking this issue seriously.
There are a number of ways to improve customer service. For example, providing additional staff training may help, and conducting regular customer surveys should enable you to identify any areas you need to work on.